When we visit an online store, we tend to know what we are looking for. We know our shopping cartbudget, the item we want, the colour, the size, how quickly we need it, and so on. There may be hundreds of items advertised on the page, but we do not put every item we see into our shopping basket and buy them all. That would be crazy.
However, we do tend to buy into each thought in our mind’s online shop front, especially those thoughts that fit with the thinking habits we’ve got into. If only we could treat them the same way as the online store! Do I need to buy this thought, right now? Can I afford it? Is it going to be helpful? Is it really true?