Bringing America Back: Fitness industry’s reopening challenges and more to know

As nearly every state loosens restrictions, gyms are facing slowed rollouts, lost revenue and legal challenges from customers. There are “serious challenges ahead” for the fitness market, according to Beth McGroarty of The Global Wellness Institute.

Health clubs have been expanding into spaces “once occupied by department and smaller stores at shopping centers and on city streets,” explained McGroarty. The widespread lockdown in March, however, decimated the revenue of gym owners and left them struggling to pay rent on their large retail locations.

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